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As we look at the many options for web development and SEO we need to be able to distinguish between real SEO and canned SEO. What this means plugins, SEO optimizers in websites and so on, I’m talking real SEO, painstaking ranking the old fashion way, hard work.
As far as basic web development let say within Word Press, there are several options available regarding basic SEO plugins which you can download. More experienced SEO web guys and gals know this isn’t going put you on page one, two or five on a google keyword search. These avenues alone will most likely help get your site indexed, that’s pretty much about it
Let’s talk about the mystical practice of having your domain end up on page one of Google. “How do they do that??” It really boils down to three things, Strong Content, Citations or Directories, more so for local rankings and Backlinks. I can’t stress enough the importance of strong content, poorly written content will ding you every time, work on content over a 1,000-1,500 words for the home page along with adding a few images, make sure you don’t pull images which someone already owns, that’s a whole other problem which you don’t need. Don’t worry so much about H1, H2 tags, most websites now will sort that out for you and I’ve ranked multiple websites without H1 tags using Weebly.
Citations or listing with local directories is extremely important in dominating the local market. There are several tools available to determine which sites to list with and who your competitors are listed with. When talking about local listings we are talking about Google +, Bing, yp, Superpages, Factual and so on. The critical ones, of course, are Google+, Bing, Facebook, Twitter, Yelp, Pinterest, FourSquare, after these are more local directories which are focused on the local area.
Finally are the backlinks, which is the “juice” to your site. This is a whole article in itself but I’ll try to summarize, there are a couple of ways to obtain high-quality backlinks, the fist is, do it yourself, the second is PBN’s or Private Blog Networks. Doing it yourself takes a while in posting to others blogs and leaving your sites link when posting, this takes a while and your never sure if it will stay posted. This takes dedication and persistences on your part ensuring you are posting to relevant blogs. The second is securing PBN’s which have expired and turn them into new websites or blogs linking to your site. You better know what you’re doing on this one because you can spend a lot of money on PBN’s which are spammy or don’t have high Trust Flows, Citation Flow, Domain Authority or other relevant metrics. It’s best having someone you know or a trusted source walk you through this, as I mentioned it can be quite expensive if you don’t know what you’re doing, BUT it can pay dividends when set up properly and done right!
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